Curry Pizza House

Various Locations
Hospitality
Concept Development

Curry Pizza House, a fresh and spicy restaurant brand known for its craft pizzas and delicious curry flavors, partnered with us to reimagine their design and establish consistent standards for their nationwide growth.

Preserving a local and original feel in their stores while expanding nationally was crucial to the brand's success. To achieve this, we developed prototype floor plans and three distinct furniture and finishes palettes, providing franchisees with a range of options that best align with the ambiance of their local neighborhood, while still incorporating key design elements that unite all Curry Pizza House locations.

To bring the brand's spiciness to life, we incorporated unexpected surprises in a welcoming mosaic floor and bold restroom designs. Customization was also integrated into the design, allowing for unique touches that add variety between locations. A bold mural featuring a Bollywood actress can be personalized with playful quotes or stylized in apparel of a local university, creating a lively and charming atmosphere that captivates each new market.